Steeped in history and tradition, the Masters Tournament is the first of the year’s four men’s major golf championships. The world’s best players will arrive in Georgia, USA, and venture down Magnolia Lane – the prestigious entrance drive to Augusta National Golf Club – to begin their quest for the winner’s Green Jacket. From Thursday 9 to Sunday 12 April, the 90th edition of this revered sporting event will be contested on the azalea-lined fairways and immaculate greens, once again supported by Rolex as Tournament Partner, a role it has fulfilled since 1999.
Key Factors
Known as The Big Three, they popularized the sport worldwide and the brand’s partnership with the game has grown and flourished ever since. This year, Nicklaus celebrates the 40th anniversary of his sixth Masters title in 1986. Aged 46, he became the tournament’s oldest winner, coming from four shots back in the final round. Nicklaus is a key figure in Rolex’s enduring relationship with golf that began in 1967, and centred on an association with Palmer, Nicklaus and Player.
