Two-time Indian Olympic medallist javelin thrower Neeraj Chopra on Friday became the co-owner of the UBS Athletics Kids Cup having already served as the programme’s Ambassador for the past two seasons. The UBS Athletics Kids Cup is one of a grassroots initiatives, designed to introduce children to sports through fun, inclusive and accessible competition. It has engaged more than 250,000 children across 2,500 plus schools in five cities.
“Over the last two seasons, I have seen the impact that UBS Athletics Kids Cup has created for children across schools,” said Chopra, who added a Commonwealth Games silver to his crowded cabinet last month, in a release.
Background
“Our ambition is to reach one million children and inspire many more youngsters to embrace sport. With Chopra joining the initiative as co-owner, the programme now enters its next phase of growth with an ambition to reach one million children across India. Beyond introducing young people to sports, the initiative aims to encourage confidence, discipline and lifelong participation in sport, helping build a stronger sporting culture from the grassroots up.
Because the more children play, the greater the chance of creating future champions, i look forward to sharing my own experiences with the kids, teachers and schools,.
Daniel Schenker, CEO of Dspowerparts and Co-Founder of the initiative, said: “The strongest validation any programme can receive is when someone who knows the field better than anyone else chooses to invest personally in its future.
