The Central Consumer Protection Authority (CCPA) has fined Amazon Seller Services Rs 1 lakh for promoting misleading product listings. The listings in question offered regular sweets under the name “Shri Ram Mandir Ayodhya Prasad,” misleading consumers about the product’s authenticity and origin. This penalty underscores the CCPA’s commitment to protecting consumer rights in the e-commerce sector.
Amazon Responds to Listing Removal Notice
Amazon has removed certain product listings following a formal notice. The company defended its actions by stating that it acts as an intermediary and is protected under Section 79 of the Information Technology Act. This claim is backed by the Supreme Court’s ruling in the case of Shreya Singhal v Union of India.
A detailed investigation by the Director General (Investigation), the CCPA found that Amazon had not adequately displayed seller details on its platform as mandated under the E-Commerce Rules, and that its grievance redressal mechanism required mandatory login, falling short of the requirement for clear and accessible disclosure.
