Every single season, football fans all across the globe wait for their favourites European teams to travel to their countries for pre-season friendlies. For those thousands of miles away from European football, such pre-season tournaments offer a rare opportunity to see their favourite players in action, live. FC Bayern Munich, one of the world’s most commercialised and structured football properties, had a tour in Asia and South Korea this summer. a riddle their officials haven’t been able to resolve in the continent yet is India While a club of the stature of Bayern understands how important the Asian market is for its fanbase.
Speaking to NDTV, Rouven Kasper, Chief Marketing & Sales Officer at FC Bayern Munich, laid out the Bundesliga club’s international strategy. a club’s global relevance is ultimately driven by success on the field While long-term market expansion lays the groundwork for the future. For Bayern Munich, that excellence is currently personified by Harry Kane .
Japan, and China remain cornerstone “key markets,” Kasper explicitly placed India at the top of the club’s targeted “opportunity markets While traditional powerhouses in East Asia like South Korea.
Addressing the commercial impact of individual accolades, Kasper mounted a fierce campaign for Kane to be awarded the Ballon d’Or, an honour no Bayern player has lifted since Karl- Heinz Rummenigge over four decades ago. “When you look at the statistics, the statistics are insane. He shot a hat-trick in the cup final. “Besides these statistics on the pitch, also when you look at him… he’s such a gentleman. He’s not just a number nine, he developed into a full player… We think that there is no way around him this year. Beyond individual pride for the player, having a Ballon d’Or winner in Munich reinforces FC Bayern’s reputation as the premier global platform for elite talent. ” Just being a platform for a Ballon d’Or winner is even something which is more than statistics. It counts more than statistics,” Kasper explained. “If you have a player like this, it would be a big honour as well for the club and for sure would also push our whole activities we are doing globally. Look how he came from Tottenham and what kind of player he is now. It’s also a strong sign for others, knowing that we always want to have the best players and representatives in our squad. “You always need to stick-it doesn’t matter if it’s a football club or it’s a league-you need to stick to your DNA. Official Bundesliga matches completely make sense that they are in the league… We are open for everything, and we try to push it heavily, but we need to stick to the traditional way and to the DNA.”
73 goals in 64 matches. He is the player who shot the first 100 goals in the shortest time in all top five leagues in history,” Kasper emphasised.
“I think not possible,” Kasper asserted firmly.
