Industry reports have also speculated about the debut of Apple’s first foldable iPhone, though the company has not confirmed any new hardware. Scheduled for 10 am PT (10:30 pm IST), the event will be streamed live on YouTube, Apple’s website and Apple TV. the company is widely expected to launch the iPhone 18 series While Apple has not revealed what it plans to unveil.
Apple has announced that its next product launch event will be held on September 9 under the tagline “Surprise and Shine”.
Apple will hold its next launch event on 9 September with the tagline “Surprise and Shine”, where it is expected to unveil the iPhone 18 lineup.
The video, first published by MacRumors, corroborated prior reporting from Bloomberg that the AirPods will rely on Visual Intelligence, an Apple feature that uses cameras to analyze and take action on items in the real world. The design evokes the white neon aesthetic of the Siri AI beta Apple unveiled earlier this year at WWDC 2026. Separately, Bloomberg reported that Apple’s plans for camera-equipped AirPods remain on track for a 2027 launch despite recent speculation that the product could arrive sooner.
As with past events, Apple has released promotional artwork featuring the tagline “Surprise and shine” alongside its logo rendered in a glowing neon effect.
