With the festive shopping season around the corner, buyers looking to purchase an iPhone may be able to get select models at discounted prices during Amazon and Flipkart’s upcoming sales.
Buyers may be able to avail themselves of additional bank and exchange offers, although the final effective price will depend on the applicable offers and eligibility at the time of purchase. The Flipkart sale is therefore expected to offer buyers an opportunity to purchase the iPhone 15 at an effective price below ₹ 65,000, subject to eligibility for the applicable offers. Flipkart’s Big Billion Days sale will begin on October 9, with early access for eligible Flipkart Plus and Black members starting October 8. Meanwhile, Amazon’s Great Indian Festival will begin on October 8. The iPhone 17 is expected to be available at an effective price of ₹ 79,999 during Flipkart’s Big Billion Days sale. The phone is expected to have a selling price of ₹ 84,999 for eligible ICICI Bank and Axis Bank credit card users. A ₹ 1,000 discount on eligible credit card transactions, along with an exchange bonus of up to ₹ 3,000, can bring the effective price down to ₹ 79,999. Apple currently lists the 256GB iPhone 17 at ₹ 99,900 in India. Its 512GB variant is priced at ₹ 1,24,900, according to the company’s official pricing. The iPhone 15 is also expected to be available at a lower effective price during the Big Billion Days sale. The iPhone 15 will have a selling price of ₹ 67,999 for eligible ICICI Bank and Axis Bank credit card users. After a ₹ 1,000 card discount and an exchange bonus of up to ₹ 3,000, the effective price can come down to ₹ 63,999. The iPhone 16 is also expected to be among the models receiving discounts during the festive sale.
Why festive sale prices matter this year
Prime members can also get additional benefits on select offers. The exact iPhone prices and model-specific offers on Amazon may vary during the sale and will depend on the offers available at the time of purchase. The upcoming discounts come after Apple raised iPhone prices in India following the launch of its latest models. The price increases were linked to higher memory and storage chip costs amid supply pressures.
With festive sales now approaching, bank discounts, exchange bonuses and other promotional offers could therefore make older and current-generation iPhones available at lower effective prices than their official retail prices. Amazon’s Great Indian Festival will begin on October 8. Customers will get an instant 10% discount on eligible SBI credit and debit card transactions, including eligible EMI transactions. Reuters reported earlier this month that Apple increased prices across its iPhone lineup in India, with the hikes reaching as high as 41% for some models. The India price of the lower-storage iPhone 17 rose nearly 21% to ₹ 99,900.
Amazon has said the sale will include exchange offers and No Cost EMI options across products.

