As the festive fervour of Navratri begins, Adani Cement, part of the Adani Portfolio and the world’s ninth-largest cement producer, on Sunday created a large-scale aerial tribute to Maa Durga using 15,000 cement bags at its Kymore plant in Madhya Pradesh as part of its Navratri and Durga Puja 2026 campaign.
the camera’s gradual ascent revealed the larger image, transforming the arrangement into a visual tribute to faith, strength and collective effort While the bags appeared as individual units at ground level. The installation was designed to reveal the image of Maa Durga from an aerial perspective, with thousands of cement bags meticulously arranged to form her crown, eyes, ten arms and flowing form. The digital film follows the process from the ground up, beginning with workers moving and positioning cement bags before gradually revealing the complete installation from above. The visual transition highlights how thousands of individual elements come together to create a unified image. (Disclaimer: New Delhi Television is a subsidiary of AMG Media Networks Limited, an Adani Group Company.)
Titled ‘Jahan Vishwas, Wahan Shakti’, the installation spans a 70 ft x 70 ft canvas and uses 750 tonnes of cement represented by Ambuja Cement and ACC bags. The creation involved 12,600 man-hours of collective effort, with the company capturing its making and aerial reveal in a digital film for its social media and digital platforms.
