The advisory by the Ministry of Electronics and Information Technology (MeitY), dated October 10, asked Meta to undertake appropriate measures to provide adequate context in relation to photographs, videos, graphics, or other content depicting ongoing public events, particularly where the authenticity, date, location or circumstances of such content may not be readily apparent to users.
These rules require intermediaries to inform users about prohibited information, including content likely to cause public disorder or incite a cognisable offence relating to public order. MeitY, in its advisory, has also told Meta to ensure timely cooperation with law enforcement and other authorised government agencies, including furnishing information or assistance in accordance with applicable law and within the timelines prescribed under the IT Rules, 2021. Citing the Information Technology Act, 2000, the advisory said Meta, as an intermediary, must observe due diligence under the IT Rules, 2021.
When contacted, IT Ministry sources said the ministry had reports from agencies that Meta platforms were not promoting all narratives equally, with their algorithms appearing to favour one kind of content over others. It said the ministry has noticed that certain content relating to ongoing public events was being “prominently displayed and recommended to users” through platforms operated by Meta. The ministry said such material, when shown without adequate context or amplified disproportionately, “may contribute to public confusion, apprehension and disturbance of public order and social tranquillity”. “Meta is advised to ensure that any action taken pursuant to this advisory is consistent with the Information Technology Act, 2000, the IT Rules, 2021, and other applicable laws,” it said. Apar Gupta, Founder Director of Internet Freedom Foundation, a digital rights advocacy group, said that while the advisory is not legally binding, it amounts to a “continuing censorship directive”.
