Explaining the decision, Eternal founder Deepinder Goyal noted that the move is aimed at stopping people from using the vehicles for routine, non-emergency tasks that can be handled by normal cabs. Notably, the emergency transfers will remain completely free of charge. Blinkit has announced a major policy shift for its quick-response ambulance service, introducing a flat fee of Rs 2,500 for non-emergency bookings.
But the company also observed that a large number of people called ambulances for routine doctor appointments, regular checkups, and transfers from hospitals back home, he added.
“This is great work; how can we help to scale it up more?” a third user said.
Deepinder Goyal Says Blinkit Ambulance To Charge For Non-Emergency, Explains Why
“So we are making a change from now onwards: Emergency transfers – free, as always. “Broadly in line with what private ambulances charge. “We hope that this charge will dramatically drop the usage of our Ambulances for non-emergency cases. See the post here: He added that the money collected from non-emergency trips will go directly to the Eternal Foundation, the organisation running the fleet, to help scale operations further. Goyal was responding to a post by a user who praised the Blinkit ambulance service for saving his grandmother’s life. “Forever grateful. No hospital ambulance could have managed this response time. “People should be a little more thoughtful when they use such services. This charge is actually good. The problem with Indians is that they think anything free is their birthright.
Scaling high-quality medical transport is a tough challenge, mainly due to a shortage of trained, empathetic paramedics. Well, due to these things, I love capitalism,” another user said. Non-emergency transfers – Rs 2,500, charged after the trip,” he wrote. 10-minute ambulances have saved and can save thousands of lives, and we need to keep them available for emergencies that need them the most.
“Things went south suddenly, but they reached home in 8 minutes and drove her to the emergency ward promptly,” the user wrote. In response, Goyal said, “Stay well, and I pray you don’t need us. @sparsh_sehgal – I wish your grandma a speedy recovery, and I am so glad we were able to be there on time. “The only loophole is who decides something is an emergency transfer or not?” one user wrote.

