At a time when politics and social media are more linked than ever before, the BJP has entrusted a little-known party leader from Chhattisgarh to lead its digital machinery.
Speaking to NDTV soon after his elevation, Mhaskey said that Instagram is where his main focus is going to be.
After the recent protests, Prime Minister Narendra Modi interacted with the young population directly via late-night reels, informing the youth about his government’s actions. “In the BJP we don’t replace each other. The party assigns us responsibilities and we work. “Every state has its own needs, its own character. In appointing Deepak Mhaskey as the BJP’s new National Social Media Convenor, the party has entrusted the job to a leader who has always been an unknown entity in the public eye.
The recent student protests have told the political class that the youth of the country are hooked to Instagram and no party can ignore the platform if it wishes to connect with young voters. Mhaskey said that he will sit with his team soon and chalk out a specific strategy for the party’s outreach on Instagram. Amit Malviya did a great job and now I will carry it forward,” he said. The aim is to disseminate good content and propagate government policies via social media to the people,” he said. Earlier reporting noted: According to BJP sources, Deepak Mhaskey belongs to a senior BJP leadership from Chhattisgarh’s Raipur. Deepak Mhaskey belongs to a senior BJP leadership from Chhattisgarh’s Raipur, according to BJP sources.
Earlier reporting noted: Amit Malviya has played the lead role in BJP’s digital messaging machine for well over a decade now, guiding the party in its online messaging in some of the toughest political battles in India. Earlier reporting noted: Mhaskey becomes the newest addition to BJP president Nitin Nabin’s new national team, bringing an organisation man from Chhattisgarh into the BJP’s digital ecosystem during a period when politics and social media are getting increasingly mixed up in each other.
