Apple’s highly anticipated event is set to begin shortly, with the unveiling of the new iPhone 18 lineup at Apple Park in Cupertino, California. The keynote presentation will be streamed live on Apple’s platforms, starting at 10:30 PM IST. This event promises to showcase the latest advancements in Apple’s smartphone technology, attracting attention from tech enthusiasts and potential buyers alike.
Alongside the new iPhone lineup, all eyes are on what’s being billed as the event’s biggest reveal: Apple’s first foldable device. Tonight’s event carries extra weight for reasons beyond the hardware. It will be the first major iPhone launch fronted by John Ternus. In another break from tradition, Apple is not expected to unveil its standard iPhone model at the same event as the Pro versions, a first for the company’s launch playbook. But the centerpiece of the launch will be the foldable smartphone, a pricey device that Apple believes will be both a status symbol and something that could help restore its reputation as an innovator. For Apple, the event will serve another purpose: introducing new Chief Executive Officer John Ternus to the world. He took the helm on Sept. Samsung has spent seven years working through the engineering challenges of folding smartphones, and executives say keeping the hardware light is the single most important factor in getting everyday users to adopt the design. When a phone opens up to reveal a big tablet-sized inner screen, it requires extra glass and special hinges. All of which add weight to the device, making it difficult for users to manage.
A new Apple Watch and an updated set of AirPods 5 are also expected to be featured. Apple Inc. is set to debut a roughly $2,000 foldable iPhone Duo on Wednesday as part of a wide-ranging product event, which kicks off at 10 a.m. local time from Cupertino, California. The showcase is slated to feature the iPhone 18 Pro, new Apple Watches and updated AirPods. 1 from Tim Cook, who now has the role of executive chairman. Samsung has offered a piece of straightforward advice for its long-time rival Apple Inc, as reports claim that the latter is finally getting ready to launch its first foldable iPhone at the launch event on Wednesday (September 9).
Samsung said that the competition is “absolutely welcome” and urged iPhone makers to prioritise device weight above everything else While speaking to WIRED.
