The Central Consumer Protection Authority (CCPA) has imposed a penalty of ₹ 1 lakh on Sunrise Foods for misleading consumers by marketing its Everyday bread as “100% Whole Wheat Bread”, despite the product containing only 64% whole wheat.
The CCPA found that the claim conveyed the impression that the bread was entirely made from whole wheat flour, while the product’s actual composition did not support the representation. It also noted that the company had not adequately disclosed the proportion of whole wheat used on the packaging. However, the CCPA found discrepancies in its account of when the revised packaging was implemented. It also rejected the argument that product listings and images on third-party platforms were maintained independently by the platforms, noting that the claim remained accessible to consumers.
FSSAI issued an advisory on May 28, 2025, asking food business operators to discontinue the use of the term on food labels, packaging, and promotional materials. The company told the authority that whole wheat flour constituted 96.3% of its total flour-related inputs, while the revised packaging declared whole wheat flour at 64% of the finished product’s net weight. During a hearing on October 23, the company’s representatives said the earlier packaging had been withdrawn and removed from all quick-commerce listings.
It said the two figures reflected different calculation methods and that the product met applicable food safety requirements. The company also said it had approved revised packaging under the name “Everyday Whole Wheat Bread”, removing the “100%” claim. But the authority said it checked Blinkit and Zepto through live screen-sharing during the hearing and found that the disputed packaging and claim were still displayed on the platforms. The CCPA said this contradicted the company’s assurance that the earlier packaging was no longer being offered or displayed for sale.
