Deep localisation will be the next major challenge for Maruti Suzuki, Hisashi Takeuchi

Deep localisation will be the next major challenge for Maruti Suzuki, Hisashi Takeuchi

Deep localisation will be the next big challenge for Maruti Suzuki, Hisashi Takeuchi, the Chief of Maruti Suzuki India Ltd told NDTV in an exclusive interview today.

With Maruti Suzuki becoming almost the number three biggest auto market in India and all ready to export worldwide, we really need to achieve the worldwide level of quality and cost and productivities.

there was no supplier network or supplier ecosystem While India had huge potential. With Maruti Suzuki becoming almost the number three biggest auto market in India and all ready to export worldwide, we really need to achieve the worldwide level of quality and cost and productivities. When the company started business in India 43 years ago, there was almost no evidence of real local manufacturing, he said.

It was the idea of Suzuki’s former chairman, Osamu Suzuki, that he has to create from supplier ecosystem before doing any deep localization. creating the Indian auto industry by themselves, and serving the components not only to Maruti Suzuki, but all the OEMs in India Now, he said, it is time for the next stage. “Deep localization is a key to make the business sustainable, and also resilient to any disruption which we are facing right now,” he said.