Amazon.com Inc. has announced that its quick delivery service in India is projected to surpass $1 billion in annual sales. This development is expected to heighten competition with local players, particularly with market leader Eternal Ltd.’s Blinkit. The surge in sales reflects Amazon’s growing footprint in the Indian e-commerce sector, where rapid delivery services are becoming increasingly crucial.
Amazon entered India’s rapid delivery market in the summer of 2025 after years of sitting out and watching local rivals chip away at its customer base.
Instant commerce is gathering extraordinary pace in India, fuelled by surging demand, rising competition and billions of dollars in global investor capital. US retail giants and Indian startups have blanketed the nation’s cities with small, hyperlocal warehouses and delivery riders promising groceries, electronics, and even gold coins in just a few minutes. It has now crossed $1 billion in annualized gross revenue, meaning it’s on pace to reach that amount for a 12-month period. India’s e-commerce market is set to almost triple to $250 billion by 2030, with rapid deliveries driving the growth, according to a report by Alphabet Inc.’s Google and Deloitte earlier this year.
Orders of the Amazon Now service have doubled each quarter since the US company started it in India a year ago, it said Tuesday in a statement.
