A woman in the United Kingdom recently shared her experience of graduating from Nottingham Trent University with a degree in content creation. As her story went viral on social media, internet users began asking, “Is the money worth it? Destiny McGowan, 21, said she chose to invest roughly £30,000 (Rs 37 lakhs) in a specialised three-year degree focused on digital content creation, according to the BBC .
But despite the online scrutiny, McGowan said she believes that the money was well spent.
She said that the degree provided her with access to professional studio equipment, constructive feedback, and a network of creators.
It was apparently launched to reflect the booming creator economy. McGowan shared details about the course and also revealed that she now posts videos about fashion on her own accounts and also makes videos for others. Rather than just recording casual videos, students learn how the industry functions. The course covers audience growth strategies, video editing techniques, copyright laws, and how to pitch to brands for sponsorships. For McGowan, the programme provided a structured environment to understand the professional side of social media. On online platforms, users asked why thousands spend money on something you can learn online. Sceptics argue that social media algorithms, trends, and tools change at a fast pace, and textbook guidelines can quickly become outdated. Also, success as an influencer often relies on personal charisma, luck, and creativity, which can’t be learned.
“I always wanted to be an entrepreneur, so for me the course was about the transferable skills that I believed I would gain,” she said, as quoted by the media outlet. The course teaches students practical skills for platforms like TikTok, Instagram, and YouTube, according to the report. She said she was also hired as a TikTok live selling host to showcase products. “The incredible people I’ve met through panels that the university hosted would take someone five to 10 years to get to that place,” she said.
