Indian golfer Krishiv Tekchandani, who has won more than 100 trophies across international competitions, is embarking on an entrepreneurial journey beyond golf with his ultra-luxury watch venture, XII NOON. The 19-year-old golfer first came into the spotlight at a young age for his achievements on the golf course and has also used his platform to support social causes. During the COVID-19 pandemic, Tekchandani donated his entire prize money towards a vaccination drive for blue-collar workers at his golf club. He also appealed to young people to donate blood before receiving COVID-19 vaccinations, highlighting concerns over a potential shortage of blood donations during the vaccination period.
XII NOON is made with Bharat, for the world. It is not made for everyone, but created for those who value rarity, craftsmanship, exclusivity and purpose. “My vision is to build a globally recognised ultra-luxury house of Bharat origin, producing only 45 timepieces a year.
For me, this journey is about building luxury with purpose,” Tekchandani said. A percentage of its earnings will be dedicated towards supporting widows of Indian Army soldiers, adding a social-impact component to the initiative, according to the venture.
