Social media creators and influencers can now earn up to Rs 1 lakh for each video they produce about the schemes and programs of the Bihar government. This initiative aims to promote government initiatives through popular online platforms.
Under the new policy, which was approved during a cabinet meeting chaired by Chief Minister Samrat Choudhary on Wednesday, creators making videos about the state government schemes will be compensated based on the number of views their videos garner. Earlier reporting noted: The Bihar Cabinet on Wednesday approved new rules that will allow social media creators to earn money for making videos on state government schemes and programmes. If a video receives one lakh views within 30 days, the creator will receive Rs 10,000. The maximum payout per video, however, has been capped at Rs 1 lakh, as per the amendment made to the Bihar Social Media and Other Online Media Rules, 2026. Earlier reporting noted: Bihar Government To Pay Rs 10,000 For Videos On Its Schemes That Get 1 Lakh Views Bihar Government To Pay Rs 10,000 For Videos On Its Schemes That Get 1 Lakh Views Bihar Government To Pay Rs 10,000 For Videos On Its Schemes That Get 1 Lakh Views Earlier reporting noted: The Bihar Cabinet has approved new rules allowing social media creators to earn up to Rs 1 lakh per video for promoting government schemes, with Rs 10,000 payable for every 1 lakh views. The Bihar Cabinet has approved new rules allowing social media creators to earn up to Rs 1 lakh per video for promoting government schemes, with Rs 10,000 payable for every 1 lakh views. The amendment to the Bihar Social Media and Other Online Media Rules, 2026, was among 13 proposals cleared at a Cabinet meeting chaired by Chief Minister Samrat Choudhary.
Samrat Choudhary, who became the BJP’s first chief minister in Bihar in June, aims to reach a wider audience to promote the government’s schemes through social media. His government notes that a large number of people use social media, with young people, in particular, frequently watching videos on their mobile phones. The move will also help the government to explain its schemes in a simpler way, as the technical language often used by government departments gets difficult for the public to understand.
