Actor Rajeev Khandelwal, who serves as the host and brand ambassador for the Vande Bharatam initiative, has shared his experience and perspectives on how the movement is empowering innovators from across the country. Describing the initiative as a revolution and a transformative movement, Khandelwal highlighted how the platform is actively fostering self-reliance by bringing groundbreaking grassroots ideas to the forefront.
The proposals covered a wide range of practical solutions, focusing heavily on real-world challenges faced by farmers and persons with disabilities. The movement also recorded strong participation from women entrepreneurs. Rather than using traditional judging panels, the platform implemented a scoring system focused on mentorship and open support, ensuring every participant received constructive guidance without being subjected to harsh judgment. A central highlight of the initiative is its approach to enterprise development. Khandelwal shared that the Adani Group maintained a clear stance not to take equity or stakes in the participating ventures, focusing strictly on providing assistance. Meanwhile, several participating mentors stepped up to directly invest in projects and become business partners with the innovators. Khandelwal added that the platform holds the potential to attract attention from major corporate houses nationwide, opening avenues for further industry partnerships and scale. (Disclaimer: New Delhi Television is a subsidiary of AMG Media Networks Limited, an Adani Group Company.)
