As SA20 builds towards its milestone fifth season, the independently assessed economic impact of Season 4 has underlined the League’s growing contribution to South Africa, generating $406 million in GDP contribution and creating or sustaining almost 9,500 jobs across the country. The final Season 4 Economic Impact Assessment (EIA) records the League’s strongest economic performance to date, with increases across direct expenditure, GDP contribution, employment and household income.
“Four seasons in, we can see the impact of Betway SA20 extending well beyond what happens on the field. “As we head into our fifth season, our ambition is not only to continue growing the League, but to deepen that impact across cricket, our host cities and the wider South African economy. The assessment also reflects the economic activity generated across SA20’s six host cities and the role of its six Indian Premier League (IPL)-backed franchises in driving investment, attendance and activity in their respective markets.
The growth in attendance and activity surrounding the League helped drive direct expenditure to $137 million, up from $112 million in Season 3, which translated into a $406 million contribution to GDP, representing a 23 per cent increase year-on-year. A $406 million contribution to GDP, almost 9,500 jobs supported and $106 million in household income are significant numbers and demonstrate the broader value that a successful South African sporting property can create,” Smith said.
