NDTV has launched a new brand identity under the slogan “When It Really Matters,” which was revealed on Independence Day. This rebranding includes a fresh logo and a significant change to one of its prominent channels, with NDTV 24×7 now simply referred to as NDTV.
“Congratulations to NDTV on its fresh new identity. The real brand of any news organisation is built on credibility, courage, independence and public trust. Mahindra Group CEO and Managing Director Anish Shah pointed to NDTV’s place in India’s media landscape and its decades-long journalistic record. “Congratulations to @ndtv on the new chapter. NDTV has been an important part of India’s media landscape, with decades of journalistic credibility and a distinctive voice. A new identity, building on a strong legacy. “A big shout out to @ndtv and its incredible team on a new identity. A new vigour towards a bigger purpose. “A New Identity. The Same Legacy of Trust.
Wishing NDTV a vibrant new chapter while staying true to the values that make journalism matter,” RPG Enterprises Chairman Harsh Goenka said in a post on X. Wishing the team the very best as NDTV continues to evolve,” Shah said. Much congratulations to all,” he said. Congratulations to NDTV on unveiling its new logo and brand identity,” Patel said, adding that the “striking red and white colour palette” created a “bold, modern and distinctive identity”, with red representing “energy and dynamism” and white reflecting “clarity, credibility and trust”. “From pioneering 24×7 television news to evolving with a world where news is now everywhere, NDTV has consistently stayed ahead of the curve,” he said. “The move from NDTV 24×7 to NDTV reflects a changing media landscape – while reaffirming a powerful truth: the brand itself stands for credible journalism, trust and relevance.”
