Apple Inc. is cutting jobs across teams responsible for the Siri digital assistant and the Vision Pro headset, part of an effort to focus on new devices and artificial intelligence.
Immersive video has been a key selling point for the Vision Pro since its launch. But producing each 3D video requires multiple crews of Apple employees and contractors, and an episode in an immersive video series can cost several million dollars to film. Those expenses have strained the business given the limited number of active Vision Pro users. In the near term, however, Apple is focused on launching smart glasses that wouldn’t support immersive video or advanced gaming titles.
Because the personnel moves haven’t been announced, as part of the changes, the company is largely shutting down a Vision Pro team focused on gaming for the headset and reducing the size of a unit responsible for producing the device’s immersive video content, said the people, who asked not to be identified. The company is still considering a new Vision Pro model for release as early as the end of 2028, Bloomberg News has reported.
The company has told employees that the Vision Pro and its visionOS operating system aren’t going away.
Apple Cuts Staff in AI Development Team
Apple is reportedly laying off employees from its Intelligent Systems Experience team, which is part of its software engineering division. This team is responsible for developing various AI features for Apple’s devices. The layoffs have been confirmed by sources familiar with the situation.
