Congress’s Rahul Gandhi is breaking new grounds in terms of sartorial trend for politicians. the new T-shirts he is appearing in lately are a world away While the 56-year-old Leader of the Opposition had started sporting Tees shirts during his Bharat Jodo Yatra in 2022.
The BJP has successfully targeted youth and women voters over the past several elections, as these demographics carry significant electoral impact. Now the Congress has adopted a similar idea but.
Thereafter, he was seen consistently seen in T-shirts at various events -party programmes to political visits. His wardrobe of choice — coloured tee shirts. The Pune event specifically focused on female students and working women, where Gandhi addressed issues regarding women’s safety, freedom, and rights. The Congress Party and Rahul Gandhi are focusing heavily on both Gen Z youth and Gen Z women. The Congress is now operating on a similar pattern, but with a different strategy, focussing specifically on Gen Z youth and women voters who will shape future elections.
Now, to address paper leak issues with an eye to reach out to the Gen Z, Gandhi is conducting the nationwide “Chhatron Ki Goonj” programme.
Soon, several Congress leaders who previously appeared in nothing but kurta-pyjamas also started wearing T-shirts.
